E-commerce design
Golden Shoe Shop
From collection browsing to shoe configuration
FIGMA / INTERACTIVE PROTOTYPE
Figma may take a moment to prepare the design. Once it appears, click inside to interact. File viewing permission is required.
A footwear storefront with categories, product cards and a dedicated space for choosing shoe attributes.
- MY ROLE
- Interface design
- PROJECT TYPE
- Design project
01 / CONTEXT & OPPORTUNITY
Supporting browsing and selection
Some shoppers arrive to explore styles. Others know which attributes they need. The storefront has to support visual discovery and offer a clear route to more detailed choices.
Shopping shifts between inspiration and attribute-based choice. Categories, card details and product controls need to connect the steps of narrowing a selection.
02 / DESIGN RATIONALE
Distinct roles for banners, cards and the shoe lab
Banners introduce collections. Product cards keep imagery, pricing and discounts together. The shoe lab groups model, color, pattern and size controls in one dedicated space.
Separating the storefront and shoe lab reduces control density on the landing page. The transition needs to preserve context about the selected product.
03 / DESIGN IN PRACTICE
Storefront and product detail
The wireframe shows how the sections fit together. The visual design connects collections and categories to the configuration area, and the prototype lets visitors explore that layout.
Selected design details
04 / NEXT STEPS
Proposed evaluation and implementation considerations
A proposed task would follow choosing a model, color and size to the next action. Selection, availability, error and return-to-list states need explicit implementation.
Book Feature
Editorial page
TEM Studio
Studio portfolio
Ready for your product’s next chapter?
Let’s talk