Ayandehsazan

Opening a service differs from browsing a story or campaign. The home page needs to support both and make audience-specific routes recognizable.

The architectural goal is to lead each audience to a relevant service through clear labels. Current content must remain discoverable alongside service routes.

Audience links and electronic services form a scannable group. News, campaigns and audio each use a distinct layout so visitors can recognize shifts in content as they scroll.

Audience grouping organizes the initial choice around the visitor's role. Visual separation distinguishes service platforms from editorial destinations.

The design connects featured content with service platforms and media sections. Visitors can enter through the service route or continue browsing editorial content.

Evaluation could use separate student, parent and educator tasks. Correct entry selection, understanding link destinations and mobile service access are proposed criteria.